A powerful new e-commerce experience for the nation’s largest hardware cooperative
To unlock its next chapter of growth, Do it Best/TrueValue set out to transform digital commerce across its nationwide hardware co-op. By elevating product discovery, enabling flexible new fulfillment journeys, and integrating loyalty and personalization, the new platform empowers over 8,000 independently owned stores with a modern, connected, and freshly rebranded experience.
Role
Led product design from discovery through delivery, shaping the future-state vision for the platform
Translated the refreshed brand into a cohesive digital expression and codified it within a scalable design system
Directed a team of five product designers within a full-stack agile team to design, prototype, test, and launch a market-ready MVP in just eight months
Results (first two months)
67% increase in online revenue
60% increase in orders placed, including a 56% increase in ship-to-store orders
4.6% increase in average digital order value, largely driven by introduction of same-day-pickup
Want to learn more?
Full case studies are available upon request. I’m happy to share the work privately.